During my time at Maximus Solutions, I had a project for a client undergoing a company rebranding and name change, from Tax Analyst to Action Accounting. Part of my duty was to create a new logo and company brand guideline. The client wished to maintain the similar style from their previous logo. For the project, I proposed the use of the initials of the new company name in a design to symbolize value such as good financial outcome and growth. To develop this concept further, I utilized a colour scheme that complements mood and tone.